Lead Gen, Associate, and SEO Guru Adam Torkildson

Promoting your business online is all about generating valid web traffic to your web site, or saying it in other words, leading customers to your web pages and urging them to take some sort of desired action there.The Internet offers many ways of generating such traffic, and free web traffic is none the worse for its financial zero cost availability. Nevertheless, there is still a price to be paid for it: it is your time and dedication, because usually generating free web traffic is very time consuming.

If we ever heard the saying ‘ it is better to give than receive’ should have an idea of what to do here. Have lots of free gifts that your visitors can download for free. Some good information email courses of pdf files will keep people coming back for more. Its a great way to get more free traffic.

Another method to get traffic to your site is to submit it to as many search engines as you can. This can take a bit of time but can be rewarding in the longer term. As long as your website has the correct meta tags then the search engine robots will index your site correctly.

So, you start with good content, proper keywords and go on with constant link building, which is free and may lead to the top positions in the search results. It is a never ending process, because you have many competitors and they all keep working on improving their sites’ positions. But the traffic you get from search engines is very targeted and can reward your efforts abundantly.

It is a good idea to cultivate your old customers so they will be repeat customers. It is much cheaper to sell to old customers than to invest in getting new ones. Keep offering free bonuses and more giveaways. Work on promoting your email list.

There are always more ways being developed to continue to get free web traffic. It is mainly a good idea to keep your eye on the ball and continue to monitor which methods work best for you.

Would you be interested in understanding what keywords Google think are the most related to your google search query? Would you like this list of results to be kept updated all the time? How about accessing the information anytime you need it?

And in addition what about if I told you that you could retrieve all the information using nothing but your favorite browser and a standard Google search?

Interested? Read on….

Firstly lets start with the basics and discuss relevance, as this term is at the very core of Googles results returned from your searches.

Google wants to provide the person searching with extremely accurate and relevant results that it can. They are aware that if they are unable to provide this information, it’s likely that users will no longer use their search engine completely, and no users means no ad revenues which is their main source of income!

For a prime example of a search engine dropping the ball, spare a thought for AltaVista? In its time it was the most used search engine, and almost overnight (not quite) lost the crown to Google because they dropped the ball with relevance.

I don’t think there is such a thing as search engine loyalty (at least not for the average search engine person). If a better solution comes along, the everyday people will just start using that service.

Trust me when I say The Powers To Be At Google are very conscious of this, and put enormous thought and manpower into ensuring that when you search for something, the results returned are highly related to your search term.

Google have to keep the everyday user happy so that they use Google again and again.

Web masters have, of course found methods to “game” Google in the past, so that their own sites come up in place of what should be the most relevant results, and such tricks are still used in modern times.

Mostly these techniques are found by Google who is getting cleverer at finding these types of hacks.

Google seems to get it right most of the time, and certainly more than the other major search engines at this point in time.

Ok so given that Google is currently providing the most relevant information and has the largest user base when compared to any other search engine, and that its obvious that their primary mission is information relevance to their users, doesn’t it make sense to go to their search results and be using this information more when conducting keyword research?

For example lets say your searching for the keyword phrase web traffic

When I typed in search term into google, I got back list of current pages that Google tell us are the most relevance to that search term (along with a host of ads).

But in additional to this information at the bottom of the page they also provide (and here is the key)….

Searches RELATED to: increase web traffic (Their words).

Hmm interesting a list of keywords that Google think are relevant to my search.

Google actually display to you the search terms that they believe are the most relevant to your search phrase.

If you do some research about this, there is lots of speculation on how google decide on what words are displayed, but no matter what you think I believe it’s certainly worth investigating further, isn’t it?

In my testing I found the keywords it came back with seemed to be phrases heavily searched on.

In the case of web traffic, the keyword phrases I got back were

increase web traffic free web traffic buy web traffic google web traffic web traffic report web traffic generator web traffic monitoring measure web traffic

They all seem pretty related to my original search.

And you can drill down by clicking on a search term to get relevant keywords to that phrase. For example I could have clicked increase web traffic and received a list of related search terms that relate to that term.

This is getting interesting. Before you discount this technique compared to using your favorite keyword research program, It’s my suggestion consider the following.

1) The information from these searches are directly from Google, so the information has not been corrupted in any way.

Many keyword research tools do not use information from Google at all (Wordtracker) or combine information from many sources. Here we have information direct from the source!

2) The information that comes back from Google is of course very up to date, unlike a lot of other keyword research information that can be months out of date.

I am not suggesting that you get rid of all other keyword tools in favor of this technique, but I do recommend you check it out. With all the latest whiz bang all conquering, overly hyped software tools that seemingly gets released everyday, sometimes it pays to take a step back and go back to just using a very simple method like searching in Google!

In my case, I actually use this method in conjunction with other keyword tools, and get the best out of both worlds. My two favorite keyword research tools currently are Nichebot and Market Samurai (google them).

I find the best use of this technique is when searching new niches, or when establishing the viability of entering a particular niche.

One last thing to note is that unfortunately not all keywords are supported. Sometimes no related searches come back for a given keyword, but given that it’s free I’m happy to overlook that oversight.

And sometimes I have to mention that the search terms returned seem a little bizarre. But this seems to be in more unusual niches that perhaps Google have not collected enough information for (my speculation).

Get out there and take a look at the related search function in Google. The search terms returned might end up being very useful.

Driving traffic to your website poses no difficulty when you get to recognize the efficient techniques involved. Targeted traffic is an essential part of any website. If nobody visits your website then nobody will buy from you.

Listed below are 5 techniques you can use to boost more traffic and potentially great prospects to your website:

1. Search Engine Optimization (SEO) – Search engine optimization is vital to your traffic flow. An optimized website is rich in keywords so it’s easier to get indexed and ranked for those particular keywords in search engine databases. If search engines can locate your website easily, your potential customers can also locate your website with ease resulting to more site traffic.

2. Article Marketing – Writing and publishing quality articles may not only establish you as an expert but are also a way to create quality content for your site, and search engines love content. If you provide quality and interesting content, chances are, people will give your site a visit by clicking the link in the resource box at the end of your articles. And with good keywords in your articles, you could get the high ranking in search results.

3. Pay Per Click Advertising – The PPC search engine allows you to buy a top position in the search engine results for the particular keyword or phrase you choose. The PPC search engines can deliver targeted and qualified visitors to your web page at an economical advertising cost if you manage the program carefully with a clear objective.

4. Affiliate Marketing – In a typical affiliate marketing set up, the merchant provides his affiliates with banners and text ads that links to his site. The affiliates will then get these ads posted on their website and they get paid whenever traffic or sale is directed to the merchant’s website.

5. Site Exit Traffic – Capturing exit traffic is a very useful technique where you pay to redirect traffic to you when a visitor leaves a site in their network. This usually occurs with a pop-up window which displays a page on your site. Providing your visitors with an alternative to your site at the point that they exit is a smart way to cycle traffic through a ring of your own web sites.