Lead Gen, Associate, and SEO Guru Adam Torkildson

The search engines look very favorably on websites that have an incoming link from a prominent website, where that website does not link back to the other site (This is not surprisingly called a one way link).

It’s also known more commonly as a backlink.

The search engines as a rule give less importance to a website involved in two way linking (where both websites link to each other) since this has been abused so much in the past by webmasters seeking to achieve high search engine rankings.

There is still a benefit with two way links especially if you are linking to a prominent site so if your only choice to link to a prominent website is by linking back to them from your website, by all means do it.

Just remember if you can get them to link back to you only (one way link) it will be more beneficial to your search engine rankings.

Remember that the website you are linking to (or getting one way links from) should have content related to the content on your website.

One way links are far and away the best way to boost your rankings in the search engines, ultimately bringing you more traffic as more people find your website in the search engine results.

The more “important” (from the search engines point of view) the site that is linking to you is, the better, and this is what separates the big boys in relation to search engine rankings.

When considering finding out more about backlink finder ; it pays to do a little research first as a further way to move forward fast!. Watch the sharks out there!

One good way to get the ball rolling is to submit articles to article directories (see the Articles Directory article for specific information).

The main thing here is to make sure the article directory you are submitting has itself got a good page ranking with Google.

It’s very important to ensure that your one-way links have related content to your site.

Even when it is coming from a high ranking page, if your incoming link is from a website selling flowers, and your selling cars on your site, it’s unlikely to benefit you much.

If for example your website was about car tires then the link would be far more likely to provide a benefit to you in search engine rankings.

The more one-way links you can get from relevant, trusted (in the eyes of the search engines) and quality content sites the better. Remember that a single quality one way link will probably provide more of a benefit to your website than be 20-30 low quality links (un-trusted, sub-quality, not entirely relevant content to your website, or combination’s of these problems).

The other thing you will definitely want to do is to mix-up your anchor text from these one-way links (Anchor text is the text shown on screen for a link to your website).

Wherever possible you will want to try and control what is in the anchor text on these sites (obviously this will not be possible some times because it’s not your website, however I’ve found many web masters are happy to help).

You definitely don’t want to have the same anchor text for many incoming links from many websites as this can set a red flag to the search engines, who may well rate your website less importance because they believe you may be manipulating the results (I’m not saying that the anchor text for every one way link needs to be unique, just that you should ensure you have a number of combination’s of them in use).

You want to have your best keyword phrases in use with your incoming links, but use a lot of variation and even just some regular links (just your domain name in the anchor text) will help keeping things natural.

The other thing you want to do is be sure to not always link to your root directory of your website, but rather directly to articles, etc. This allows your incoming link to be targeted for a particular page.

For example I have submitted articles to various article directories that are a subset of a more comprehensive article.

In this case I’ve chosen to link from the article directory article direct to the more compressive article on my website.

I’ve also ensured that the article is not just a duplicate, since search engines dislike duplicate content and will mark down your websites importance if duplicate content is found.

Of course one way links to your website will not only boost your website’s search engine rankings, but it will also bring traffic to your site.

Start slowly and build up the links over time, you will find your likely to get far better results doing it this way, and that it’s also more likely that your great search engine rankings are likely to “stick” in the future.

To make your article marketing campaign successful, you need to be in the know of the different myths and misconceptions surrounding it. Listed below are common article marketing myths that can lead marketers astray if not acted upon:

MYTH #1: Article marketing is not much of a help.

Article marketing builds link popularity and can help increase search engine rankings. If you have a high quality article that is read and placed on thousands of sites, you automatically get thousands of links pointing back to your site via the resource box which will increase your search engine rankings. By publishing quality articles you can help build your credibility in your subject area.

MYTH #2: Reprinted articles won’t bring any benefit because they only get indexed as supplemental pages.

As long as you write and submit quality articles and get accepted by a large ezine with half a million subscribers, there are bigger chances your articles can get a top 10 listing in major search engines, not just as supplemental pages.

MYTH #3: You can get penalized by search engines for duplicate content because you are submitting your article everywhere.

According to Google, “Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar.” It is rather those malicious duplicate content that WILL suffer a duplicate content penalty. If that is true, all article directories would have been banned long ago.

Proper use of article marketing and search engine optimization together can boost lots of free targeted traffic to your site and generate sales. Steer clear from these myths and you’ll surely get maximum results from your article marketing campaign.

In the middle of this economic crisis, when work and profit are dwindling, it has never been more important to invest in the future of your business. During the last decade we have seen the internet grow into a medium that did not exist the last time the country was in recession. Online, business is being conducted at an astonishing rate. The internet’s growth rate is matched only by the rate of contraction of traditional enterprises.

The world wide web is known by the vast majority as the place to go to find an immediate answer to their question, the solution to problems, or best value item. It’s ideal for window shopping since you can compare several shops in a few short clicks. Although this has been beneficial for many, it has worked against some businesses who do not sell on price.

One thing is certain though, the internet has traffic, and that traffic is a measurable commodity. We know where surfers go, what they are looking for, and from that data we can position websites in their path in order to meet the surfers needs. This has become a very efficient way of buying customers which is in essence what any business does when it advertises. If you look at the acquisition cost of customers online it is much more cost effective than equivalent high street advertising.

The businesses that put themselves in the way of this traffic now by investing in online marketing and promotion are the businesses that will make it through the recession. The economy is predicted to contract by 3.5% during this year, it is then predicted (rather optimistically) to return to growth in 2010. The purpose of this article is not to discuss whether that will happen or not, but if we do see economic growth in 2010, that will make this the least damaging, shortest economy slump on record. After all, having 7% of the population unemployed, still leaves 93% working and spending money.

Intelligent business owners in the country will be investing in market share during the slump during which time their competitors will be struggling to survive. Some companies are still growing in spite of the downturn, in order to be one of them, it’s as simple as moving with the times and taking advantage of the online oppertunities that are available.

It is said that during a boom for every 10 of advertising spend you will receive 19 in return, but in a recession, for every 10 spend you will receive 51 return. This is because there are less companies advertising, so your attract more customers with each advert.

The are different options available to increase the amount of traffic to your website. “Search engine optimisation” is one of them. This is essentially the process of getting your website to climb up the results rankings of search engines, the main focus being on “Google” as they have over 80% of the internet’s total search traffic. Pay-Per-Click is another way of increasing your website’s exposure. This involves putting your website near or at the top of Google’s paid listings. Although this is a much faster method than search engine optimisation, it will be more expensive in the over time as you have to pay a pre-set amount every time your ad is clicked on.

Put both of these mehtods into practice, along with an email newsletter in order to update your clients about what you’re up to, combine with article submission and a blog, and you can end up with a huge online presence, ensuring your company’s survival and growth during the recession.