Lead Gen, Associate, and SEO Guru Adam Torkildson

WordPress out of the box provides primary management of the main SEO meta information. To expand the functionality we add our own super-charged version of the All-In-One-SEO Pack. The SEO pack makes it easy to change the page title and page meta description.

The All-In-One-SEO Pack is a great WordPress plugin that completes the SEO aspects for WordPress. For some reason WordPress still has not got the SEO fixed out of the box.

The All-In-One-SEO Pack provides for you to change the most significant page elements – page title and page description. It also allows you to change the page keywords, but as we all know, search engines no longer take note of these because they have been spammed too much in the past. Google stopped using the keywords for page ranking in the early 2000′s.

Page Title HTML tags

This is the No1 SEO element to manipulate. Constantly make sure that you control the page title. The page title appears in the browser window at the very top of the screen. Search engines use this in the listings and display it in their search results.

Always try to make the page title only carry the keywords you want the page to rank for. Try to restrict them to 2 or three maximum.

Just like with a book the page title of an HTML page is the most important component. Never leave this element to chance. Make sure you use keywords in the title.

If your page needs to extend to cover 2 or three keywords we have found that you can still get great rankings from adding multiple keywords to the title. However, always try to make the page title as close to the keyword you want to rank for. Adding extra non-beneficial words detracts from the results achieved.

Even though it’s best to keep the page title just to the keywords you want to rank for, if you are a branded company you will also most likely want to add in your brand name so that it shows up on Google in your listing.

Page Description Meta Tags

This element is NOT used by search engines for ranking purposes. Even So, most search engines will employ this in their search results so it is important. We have discovered that Google will use the description most of the time. We have not yet learned how it determines if to use it or not. The rest of the time it will pick up the first piece of text on the page.

By having a good description it will increase your click through rates because the text will be more engaging to people. Ensure that you use a maximum of 156 characters. If you use any more characters Google will cut short the rest. If you can keep your descriptions to–0 characters or less this is even better seeing Google sometimes adds a date to the start of the description which is part of the 156 characters it displays.

SEO Meta data shown on Google listing

Changing the meta data and page title

At the bottom of every page and post you will find the meta tags plugin details. Update the details appropriately. Note: If you can only use see the title for the plugin and no details, just click the title and the section will expand.

SEO Magic Webs SEO Pack

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If you’re working on your search engine optimization (SEO), what do you need to know about referrers and backlinks.

When examining your website, it is useful to know that a referrer is the website that is the source of a link, or perhaps several links, to your site. Every link on the referrer’s homepage is called a backlink, which means that you might look up this data and discover more backlinks to your site than referrers. For instance, one referrer site might have five backlinks.

Now think about site visitors. Your site statistics will show referrers, and that is the place a visitor was when they clicked a link to get through to your site. In Google Analytics, you’ll see referrer statistics, and that means you can see the location from which the visitor reach your site (the location is the “referrer”).

Those two definitions have a subtle difference. One says that referrer is anyone with a link, one says that a referrer is anyone with a link that someone clicked.

When reporting to its clients, an SEO services company may very well prefer to use the first definition; a referrer is a site with backlinks to your site. You see, even if no one ever clicks a particular link, its still important to you. In fact, making sure you have those links is a vital part of the work done by an SEO services firm.

Backlinks help to generate authority. When someone links to you, search engines interpret that to means your site has something of value to say, is worth linking to, and therefore is worth finding in search engine results. Its kind of like when I write an article about, say, clowns, and use a footnote to reference the American Journal of Clown Laughology. By using that footnote, Im saying that the American Journal of Clown Laughology is important to the subject matter. It has authority. Therefore, backlinks have a powerful impact on your search engine ranking, and are vital in that quest for page one!

It may surprise you to learn that its not easy to determine the number of referrers you have in Google. Many times you’ll see people recommend typing link:www.yourhomepage.com into Google, but that usually gives you only a small portion of your real total. Google Webmaster Tools gives you a more accurate reading. In general, I prefer looking at Yahoo, which will give me a good sense of how SEO is going for both search engines. Type link:http://www.yourhomepage.com into Yahoo to see the results. You can check referrers to the home page only or to the entire site, and you can exclude links from your own site. A good SEO company might provide that information to you more easily.

Considering which search engine marketing company (SEM) you should chose is no easy thing. The first company you find is not always the best to meet your needs, which is why it is wise to take your time in choosing a SEM. That way the company you decided on doing business with will be one to accommodate your needs.

Choose a SEM Company You Trust

The most important thing you can do is to make sure you have picked a company you can trust. You should meet and mingle with a few other companies and talk about planning before you get into the detailed planning. Your business and the company you chose will now have a relationship between one another, and as this relationship continues to grow, information essential in making your business thrive will be released. If you cannot trust the people you are doing business with you are risking your financial well-being.

To help gauge whether or not the search engine marketing company can be trusted, ask them to provide references. If they are reluctant to provide references, this is a major red flag, as any search engine marketing company with experience and a good reputation in the industry should not fear this. If the company doesn’t have references to provide due to a lack of experience, you’ll need to proceed with caution and gauge other aspects of the interview to determine if they are worth the shot.

Next, ask yourself if the search engine marketing company answer all of your questions to the fullest possible extent without dodging any aspect? If the company is willing to provide any information you ask for without hesitation and willing to fully explain the process, it’s a safe bet you can trust them.

If the search engine marketing company tries to pressure you into anything or services you don’t need or understand, do not trust them. However, understand that sometimes they will point out problems with your site. If they are big problems, then you should correct time because there is no point in paying for advertising is your site cannot convert interested visitors into paying customers.

Identify the Services You Need

Not all SEM companies are all equal to each other. Though many of the basic services are similar like search engine optimization, pay-for-inclusion services, pay-per-click advertisement. Several different things are involved with Search Engine like site re-design to new marketing and content for building back links-Links from your site to other reputable sites to help increase your rankings naturally. In pay-per-click campaigns, your company will be advertised in the search engine results page on the sidebars, and each time the ad is clicked, you will have to pay. The Pay for inclusion services will allow you to pay for Search engines crawl a certain amount of pages on your website with a specific frequency.

Find a Comfortable Risk Level

Any search engine marketing plan will require an investment before knowing if and how much money the company will earn back in new customers and sales. It is important that you determine beforehand how much risk you are willing to take. Do not let the company pressure you into more.

Take your time in finding and choosing a search engine marketing company. Because of the investment and importance of the business relationship, this is something that should not be rushed into if you expect the best possible results. The search engine marketing company you ultimately choose should understand and be willing to help you with any aspect of making the decision on the right company for your needs.

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To make your article marketing campaign successful, you need to be in the know of the different myths and misconceptions surrounding it. Listed below are common article marketing myths that can lead marketers astray if not acted upon:

MYTH #1: Article marketing is not much of a help.

Article marketing builds link popularity and can help increase search engine rankings. If you have a high quality article that is read and placed on thousands of sites, you automatically get thousands of links pointing back to your site via the resource box which will increase your search engine rankings. By publishing quality articles you can help build your credibility in your subject area.

MYTH #2: Reprinted articles won’t bring any benefit because they only get indexed as supplemental pages.

As long as you write and submit quality articles and get accepted by a large ezine with half a million subscribers, there are bigger chances your articles can get a top 10 listing in major search engines, not just as supplemental pages.

MYTH #3: You can get penalized by search engines for duplicate content because you are submitting your article everywhere.

According to Google, “Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar.” It is rather those malicious duplicate content that WILL suffer a duplicate content penalty. If that is true, all article directories would have been banned long ago.

Proper use of article marketing and search engine optimization together can boost lots of free targeted traffic to your site and generate sales. Steer clear from these myths and you’ll surely get maximum results from your article marketing campaign.

Driving traffic to your website poses no difficulty when you get to recognize the efficient techniques involved. Targeted traffic is an essential part of any website. If nobody visits your website then nobody will buy from you.

Listed below are 5 techniques you can use to boost more traffic and potentially great prospects to your website:

1. Search Engine Optimization (SEO) – Search engine optimization is vital to your traffic flow. An optimized website is rich in keywords so it’s easier to get indexed and ranked for those particular keywords in search engine databases. If search engines can locate your website easily, your potential customers can also locate your website with ease resulting to more site traffic.

2. Article Marketing – Writing and publishing quality articles may not only establish you as an expert but are also a way to create quality content for your site, and search engines love content. If you provide quality and interesting content, chances are, people will give your site a visit by clicking the link in the resource box at the end of your articles. And with good keywords in your articles, you could get the high ranking in search results.

3. Pay Per Click Advertising – The PPC search engine allows you to buy a top position in the search engine results for the particular keyword or phrase you choose. The PPC search engines can deliver targeted and qualified visitors to your web page at an economical advertising cost if you manage the program carefully with a clear objective.

4. Affiliate Marketing – In a typical affiliate marketing set up, the merchant provides his affiliates with banners and text ads that links to his site. The affiliates will then get these ads posted on their website and they get paid whenever traffic or sale is directed to the merchant’s website.

5. Site Exit Traffic – Capturing exit traffic is a very useful technique where you pay to redirect traffic to you when a visitor leaves a site in their network. This usually occurs with a pop-up window which displays a page on your site. Providing your visitors with an alternative to your site at the point that they exit is a smart way to cycle traffic through a ring of your own web sites.