It is an obvious fact that each online business owner should know not little but a lot about search engine marketing setup. This idea involves optimizing your website for the search engines to think that your website provides useful and rich-content information and, therefore, you will be able to improve search engine ranking.
This is especially effective since paid advertising like pay per click is relatively expensive and sometimes not affordable by most of the beginners who are on a limited budget. On the other side, organic traffic resulted from ethical search engine optimization (SEO) is free and targeted providing that you avoid any black-hat SEO training.
Hence, you should not overlook the power of setting a proper search engine marketing setup when it comes to spreading the word about your home based business. To achieve this goal properly, you should consider the right keywords with the right density.
But the interesting question is: What are the proper keywords?
If you explore various articles on small business website optimization or ask any small business SEO agency that provides push promotion for websites, you will always be confronted with this sentence: “You should target the keywords that receive high traffic and enjoy low competition”.
My personal point of view is that this answer is not clear enough as the terms low and high are very relative. Should you consider 100 searches per day a high search volume? If yes, then should you consider 90 searches per day a low volume? Furthermore, if your target keyword is targeted by other 100 websites, should you consider this competition high or low?
In case these 100 websites can be considered as a low competition, should 150 websites considered as a high competition? So, in other words, what is the meaning of high and low here? And this is exactly the point I try to clarify in this article.
Briefly, to target the best search engine marketing setup, you should target the keywords that receive “high enough” traffic per month and at the same time enjoy “low enough” competition.
a) What does high enough traffic mean?
The answer depends on your business and your goals. To succeed in online business, you should decide your goal versus time. I.e. you should plan how much money you like to earn and after how many months.
So, let us assume you like to earn $1000 per month. Then, you should drive visitors to your website that make you $1000 per month and this traffic is your “high enough traffic”. But the new question is how to calculate this traffic accurately?
You can simply use this formula:
Total Income per Month= Number of Visitors per Month x Conversion Rate x Income per Sale
In the above mentioned formula, all factors are known except the number of visitors per month. Specifically:
Income per sale is the amount of money or commission you earn when you achieve a sale.
Conversion rate is the percentage of the whole visitors who may buy from you. For instance, 3% conversion rate means that 100 internet surfers are dropped by your website and only 3 out of these 100 decided to buy your product. This factor depends on your product, sales letter, etc.
You may calculate with 3% conversion rate, but I like to design my search engine marketing setup using a conversion rate of 1% as this is a very realistic rate.
Total money you like to make online is simply the cash you like to earn monthly, which is in our case the $1000.
So, it should be feasible and quite possible for you to calculate how much traffic you need to stop by your website in order to make your desired income achievable. In case that you are not satisfied with the money you make, you have 2 choices. Either you should increase your traffic volume or working on increasing your conversion rate.
Driving more traffic to your website includes:
- Ethical optimization of your website by combining online and offline optimization.
- Submit more articles to get more quality back links.
- Update your website frequently.
- Combine article marketing and web 2.0 services.
Increasing the conversion rate of your website involves:
- Optimize your sales letter with realistic promises.
- It is strongly recommended to offer your website internet surfers something extra for free.
- Add a hard deadline that they should act before it in order to be qualified for the free bonus.
b) What does low enough competition mean?
To check the competition of a certain keyword, insert your target keyword between double quotes in Google to see how many other websites that are optimized for the same keyword. You may get a number between 0 and thousands of websites that you have to compete against them.
The answer to the question of a “low enough competition”is depending 100% on where you are going to submit your articles. Yes, this is correct as it is relatively sure that Google loves some certain websites and if your article -which should be optimized around a certain keyword-, is submitted there, then it has a better chance to appear on Google’s first page.
Some of the websites that Google certainly love are: ezinearticles.com, Squidoo.com, UsFreeads.com and any WordPress Blog. So, you should not overlook these cases in case you design your search engine marketing setup:
- Ezinearticles.com: Is the optimal choice to submit your articles, if your competitors websites do not exceed 10,000 websites.
- Squidoo.com: Is the optimal destination of your articles, if your competitors websites do not exceed 5,000 websites.
- UsFreeads: Is the best place to submit if the number of competitors is around 3,000 websites.
- WordPress Blog: Is the best place to submit if the number of competitors is around 1,000 websites.
You should not overlook that the results I told you here are just my own results, which are based on my personal experiences and there is no 100% guarantee that you will get the same results especially that Google has no fixed strategy that everyone knows how it works. Nevertheless, the results and experiments I mentioned in this article worked on fine bases since 6 months now and, therefore; it is a good idea to try it when you finally decided to set up your next campaign.
The key point of this article is to find a mathematical description of the very vague terms high and low. So, now you are ready to exactly decide which keywords you should target when you think of starting your search engine marketing setup.
Who else is interested to get his website seen by thousands of new customers with the help of search engine ranking optimization? I got position #3 on Google first page for a highly competitive term. So, if you are the only visitor to your website, then you must hurry right now to discover my FREE methods to improve search engine ranking.