Ppc – Does Google Really Hate MLM and Direct Sales? Now What?
If you have been following the changes that Google is making in the last few months you will begin to see a pattern. The most significant change I have seen that has opened many eyes to what is going on is the recent shutdown of PPC Legend, Perry Marshall.All his Ads have not been approved and the Ads are graded so low that they never appear. You must be aware that he spends nearly $1 million dollars yearly with Google.Question is why would they do that?
Google generates around 20 billion dollars yearly in revenues so a $1 million dollar client is not much revenue..Question is if this does not affect them financially why bother?
People who have contacted Google after their ads have been closed , were told that direct sales,MLM and affiliate sales are not legal business.Again this is not an isolated case. It has happened many times. If you look at Perry Marshall’s article on illegitimate Businesses, you will observe that this is not a one off.
Jim Yaghi, in his article ‘Does Google hate Affiliate Advertisers?’ talked about the many people who have been effected by Google’s new practices. So people like us who are in the MLM business, will have to look for other options because Google no longer wants us to advertise with them.
I made a decision a few months back that I was no longer going to rely on Google strictly for the cost. Although I had gotten my cost per lead down to under $5, I wanted to have a lot of leads and the cost was just not justifiable in the long run as I saw it. Apart from Twitter which i am using, i started looking for other ways. I began a multi-pronged approach where I was writing articles, started my blog and began marketing on Facebook. I could grow 30-50 leads daily by using all of these techniques together with improvements in other techniques. On some days i have had more then 80 leads. Because i use safe lists which are paid subscriptions, not all the leads are free. They are almost free. The cost per lead for my safe lists is so far under a $1. It is crazy. At the end my yearly subscription, i will see the cost per lead ,around 30 cents.
All this to say that if you are relying on PPC for your leads, you will need to change your mindset because that is only because they have not yet caught up to you but they will. You have to come up with other ways and i am happy i did.
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