Lead Gen, Associate, and SEO Guru Adam Torkildson

Have you hopped on the bandwagon of Internet Marketing? If you are then you are at present most likely struggling with how to get ahead of the competition. Eventhough Internet Marketing has helped a lot of businesses from bankruptcy in the midst of global economic crisis, it has also created a massive and wide competition among both small & big businesses that business owners are in everlasting search of how to outsmart it. This is where keyword optimization comes into picture for all businesses that have a website.

Here are some vital points you have to face in order to formulate of a better strategy for your web site.

To get started, there are hundreds of others who are selling similar products or services as you. They would be making use of almost the same keywords as you and if you share these keywords with others, you will mostly end up on the final page of a searcher?s list. Search engine keyword optimization is when you carefully figure out keywords that will make your website appear in the top ten of a searcher?s list. First page result is the most relevant to a searcher?s list.

The next point is, all the flossy-flossy on your website is not sufficient to attract prospects. If you fail to learn the importance of working into making your keywords work for you then you are also letting go of hundreds of dollars of sales. Online marketing will only be as good if you know how to make use of the Internet to its full use. Keyword optimization will be of help for you than setting up a fashionable website. This means, you should also find out your keyphrases. Think on behalf of your customers and think of what he or she would enter when scouting for a particular product similar to the one you sell. Make sure they are two to three words in length and not just a single word because there are millions of others who will be using this one-word phrase with you.

Point number three, you can think of search engine keyword optimization to mean ?hard work? because you need to compare and carefully analyze. But hard work will pay because it can skyrocket the volume of traffic on your website. Hard work involves learning where traffic comes from and figuring out methods to link your site to it. Recently, social networks are where most of the visits comes from because almost everyone hangs out in the web to learn interactively. Utilize this phenomena by posting ads in social networking sites.

Finally, keyword optimization is not enough. You also need to provide relevant content. You will not attract buyers if your subject is not what your page is all about. It helps if your title contains the content of your page and your keywords. This will also help your website to appear on the top ten results page. This will also help you avoid spam. In conclusion, you can attract visitors and convert them to buyers if you know how to optimize keywords and give relevant content.

Would you be interested in understanding what keywords Google think are the most related to your google search query? Would you like this list of results to be kept updated all the time? How about accessing the information anytime you need it?

And in addition what about if I told you that you could retrieve all the information using nothing but your favorite browser and a standard Google search?

Interested? Read on….

Firstly lets start with the basics and discuss relevance, as this term is at the very core of Googles results returned from your searches.

Google wants to provide the person searching with extremely accurate and relevant results that it can. They are aware that if they are unable to provide this information, it’s likely that users will no longer use their search engine completely, and no users means no ad revenues which is their main source of income!

For a prime example of a search engine dropping the ball, spare a thought for AltaVista? In its time it was the most used search engine, and almost overnight (not quite) lost the crown to Google because they dropped the ball with relevance.

I don’t think there is such a thing as search engine loyalty (at least not for the average search engine person). If a better solution comes along, the everyday people will just start using that service.

Trust me when I say The Powers To Be At Google are very conscious of this, and put enormous thought and manpower into ensuring that when you search for something, the results returned are highly related to your search term.

Google have to keep the everyday user happy so that they use Google again and again.

Web masters have, of course found methods to “game” Google in the past, so that their own sites come up in place of what should be the most relevant results, and such tricks are still used in modern times.

Mostly these techniques are found by Google who is getting cleverer at finding these types of hacks.

Google seems to get it right most of the time, and certainly more than the other major search engines at this point in time.

Ok so given that Google is currently providing the most relevant information and has the largest user base when compared to any other search engine, and that its obvious that their primary mission is information relevance to their users, doesn’t it make sense to go to their search results and be using this information more when conducting keyword research?

For example lets say your searching for the keyword phrase web traffic

When I typed in search term into google, I got back list of current pages that Google tell us are the most relevance to that search term (along with a host of ads).

But in additional to this information at the bottom of the page they also provide (and here is the key)….

Searches RELATED to: increase web traffic (Their words).

Hmm interesting a list of keywords that Google think are relevant to my search.

Google actually display to you the search terms that they believe are the most relevant to your search phrase.

If you do some research about this, there is lots of speculation on how google decide on what words are displayed, but no matter what you think I believe it’s certainly worth investigating further, isn’t it?

In my testing I found the keywords it came back with seemed to be phrases heavily searched on.

In the case of web traffic, the keyword phrases I got back were

increase web traffic free web traffic buy web traffic google web traffic web traffic report web traffic generator web traffic monitoring measure web traffic

They all seem pretty related to my original search.

And you can drill down by clicking on a search term to get relevant keywords to that phrase. For example I could have clicked increase web traffic and received a list of related search terms that relate to that term.

This is getting interesting. Before you discount this technique compared to using your favorite keyword research program, It’s my suggestion consider the following.

1) The information from these searches are directly from Google, so the information has not been corrupted in any way.

Many keyword research tools do not use information from Google at all (Wordtracker) or combine information from many sources. Here we have information direct from the source!

2) The information that comes back from Google is of course very up to date, unlike a lot of other keyword research information that can be months out of date.

I am not suggesting that you get rid of all other keyword tools in favor of this technique, but I do recommend you check it out. With all the latest whiz bang all conquering, overly hyped software tools that seemingly gets released everyday, sometimes it pays to take a step back and go back to just using a very simple method like searching in Google!

In my case, I actually use this method in conjunction with other keyword tools, and get the best out of both worlds. My two favorite keyword research tools currently are Nichebot and Market Samurai (google them).

I find the best use of this technique is when searching new niches, or when establishing the viability of entering a particular niche.

One last thing to note is that unfortunately not all keywords are supported. Sometimes no related searches come back for a given keyword, but given that it’s free I’m happy to overlook that oversight.

And sometimes I have to mention that the search terms returned seem a little bizarre. But this seems to be in more unusual niches that perhaps Google have not collected enough information for (my speculation).

Get out there and take a look at the related search function in Google. The search terms returned might end up being very useful.