Lead Gen, Associate, and SEO Guru Adam Torkildson

How can you succeed with pay per click marketing when you don’t have the same skills as the experts? When you are competing against experienced pay per click marketers, then you need to give yourself some an edge. This is where you will want to use a tool like PPC Bully 2, and in this PPC Bully review, I am going to show you how you will be able to use this tool to your advantage.

Setting up a pay per click campaign is not an easy task. You first have to put a good amount of effort setting the campaign up, and then once it’s up and running, you need to spend more time and money optimizing things. It takes at least a few days or so to get rid of any bad keywords and split testing your ad copy before your campaign has even a chance of making any money.

Previously you could use a ad spy tool like iSpionage or even the current version of PPC Bully. These are nice tools that can help save intelligent pay per click marketers a lot of time. You can have them scan a set of keywords you enter, and after a couple of weeks, you can analyze the results to figure out which competitors are having success with them. You can then utilize this info to plan your own campaign using the same profitable keywords and re-writing their ad copy.

These tools work very well, but there is one issue with them. Who wants to wait all that time for their keywords to finish scanning? Well, with the upcoming release of PPC Bully 2, you no longer need to wait. With this new version, you get your results right away! Instead of waiting a couple of weeks to start up your pay per click campaign, you may be able to create one in a couple of hours.

The PPC Bully 2 database currently has over a couple million keywords, and over 100 million ads and counting. The tool allows you to search this database in several different ways including by both keyword or destination url. Searching by destination url is very powerful as it gives you the ability to search by affiliate product, affiliate network, specific affiliates and more.

So now if you want to sell the latest hyped up product on Clickbank, you can use PPC Bully 2 to immediately discover the profitable keywords and ad copy for that specific product. No more unnecessary keyword research, and no time spent waiting to scan your keywords. That data is already available. If you are direct linking to a product, you can probably have your campaign setup in less than an hour. It really is that easy.

With PPC Bully 2, you can now compete with the best affiliate marketers because you are using their own skills against them. Using this tool, your time and money spent on creating a campaign has now been reduced to the bare minimum. Just search for successful campaigns and implement them yourself.

If you’re looking for help with pay per click marketing for content networks, you’ll have to look long and hard. The cold truth is that few marketers have had success with with advertising on the content network. Moreover, fewer have published information about what they’ve learned. Don’t get discouraged though because succeeding with Google’s content network is now possible.

Most of the experienced gurus in PPC marketing want to sell you there courses and related products to help you understand how to effectively market using Adwords and other popular networks like Yahoo and MSN. Many of these individuals focus on search because that has produced the greatest return for them in the past.

The fact of the matter however is that you can make money on Google’s content network and others with the help of a little knowledge related to profitable content campaigns. Over time, as more marketers began using content to promote their products, new tools and techniques have come to light.

A common technique that is being shared by PPC gurus is the grouping of a specific number of keywords per Adgroup. Many experts suggest that when using the content network, you build your Adgroups with anywhere from twenty-five to fifty related keywords. Why focus on keywords in this quantity? You want to make it easy for Google to figure out the optimal content for displaying your ad. The better the relationship between ad and content, the better your ad will do.

One of the most well known research tools associated with the content network is Content Bully. This product is offered by the same team that developed PPC Bully which extracts the most profitable PPC campaigns based on numerous data elements. Content Bully provides the same level of research, providing guidance on profitable pay per click campaigns via the content network.

Consider using an online tool to help you evaluated which resources can most effectively transform your content network campaigns, resulting in lower costs and higher profitability. As many of you know, the rub with content related campaigns is that it takes a lot of clicks before you can adequately assess a campaign’s effectiveness. This is where online tools like Content Bully come into play. You can focus on implementing your campaigns versus the tedious research of finding the most profitable campaigns.

In addition to finding profitable campaigns, informational tools can help you discover which affiliate products might do well on the Content Network. In general, popular products that have broad appeal do well. This is sometimes due to the amount of content being published related to that particular niche or product category.

After you’ve spent some time researching the ins and outs of content network advertising, it’s time to do your due diligence. Evaluate tools and resources related to PPC marketing. More importantly, become comfortable with content network related advertising tools. Software that specifically address the content network is the most valuable and will be more effective than generic pay-per-click PPC resources. Read review and evaluate thoroughly. Give them a dry run if possible before choosing your content network advertising solution.

The Secret to a Good PPC Campaign is choosing the best group of keywords. It’s important to be certain that you’ve managed to find high standard keywords and phrases to get the best outcomes. Develop a comprehensive list and find out all of the options that are open to you. Begin with a current popular keyword — for example the word “credit”, many people search for this word online, but it is difficult to rank well with this word because it’s used for lots of other advertisements. So how can you increase your options? Change your approach and include related terms.

Think about how searchers might be interpreting the keyword in question. Someone looking for the word “credit” may be trying to find out how to get a credit report, how to improve their credit, what lenders will offer loans to someone with poor credit, or how to consolidate credit card bills. Once you’ve got a list of concepts that the word might be related to, it’s time to condense them down.

These longer concepts become a series of terms that people search for, all related to your basic keyword. “Credit” becomes “free credit report”, “get better credit”, “bad credit loan” and “consolidate credit cards”. There are lots of other options, and these words are just a little different from the original keyword. You can keep expanding from there.

Stick to the basic concept, but expand your horizons. There are plenty of credit related search terms, like the names of the individual bureaus, consolidation companies and more. Mix them in as part of your first list, and you’ll have created a number of different keyword groups from just one starting term. Go on to create ad groups made up entirely of consolidation companies, for instance.

Try adding an extension like .com or .org or .net to the end of the search term. You can even try to target specific countries like .au for Australia or .ca for Canada. People still include these in their search sometimes. By including them in your ads, you are increasing your chances of a targeted click and sale.

General keywords are often a waste of resources as the bidding for these is fierce. Try to concentrate on related terms and phrases. Phrases can be turned around so that the same words can reach a different set of viewers. Again, this is all about getting inside your customers heads and trying to see through their eyes. What is it that they will type when they want your product?

A good keyword list is the best way to start out a PPC campaign. Once you get a winning combination of words you are on your way to success.