How To Make Your Boss Spend More On SEO
Compared to paid advertising on search engine, the budget generally allocated to SEO efforts is really, really small. This holds true even though over half of the eyeballs that gaze upon the Google results page will never venture toward the right side of the screen. Conversely, a full 100% of all eyes will always look at the left side of the screen, at the organic results of that particular search. Did you read that percentage? One hundred percent of eyes will always look at the left side of the search screen.
Even more interesting is that of that full one hundred percent, only around half of them look below the sixth listing on the left side of the screen most of the time. This means that, at the end of the day, the hottest part of the results page is the top left side of the screen. This should be the most coveted position, the holy grail.
All of you need to explain this to your bosses. Right now would be the best time.
It can be hard to convince your employer of the magnitude of this realization, and even harder to convince them to act upon it and spend more on SEO. So what’s the best way to go about accomplishing this difficult task?
With most business executives today being part of a generation that grew up before this digital revolution, it would be wise to avoid using too much technical jargon. Focus on what your boss is familiar with: the numbers, and how they correlate into a more cost-effective plan. As pictures are worth a thousand words, using them would be highly effective in getting your point across.
While pie charts and bar graphs will be really useful in getting your point across, think creatively about how you can use images to really drive your point home. A “Google Heat Map” can be exceptionally useful here, as it can very quickly show what would take all those numbers and charts time to reveal. Don’t just use logic to try and convince your boss: use your tone of voice and body language to denote excitement, which is very contagious and very useful in persuading people. Emotion is key.
Appeal to his interest of money, and really drive home the cost-effectiveness of SEO methods. Money is the lifeblood of every business that exists, and more effective use of this lifeblood can extend the life of the corporation, as well as drive profits up.
Everything you have at your disposal should be used as effectively as possible to convince your boss that increasing the SEO budget is the way to go.
About the author: Rune Risom, passionate SEO entrepeneur from free seo service SEOsupporter.com. Also the founder of web directories like GuideToTheWeb.net and BestLinksAround.com where you can submit links for free.