Lead Gen, Associate, and SEO Guru Adam Torkildson

Have you ever considered that a booklet can be one of the most important of all your marketing materials?

It is a simple piece of paper but the original impact that your brochure produces is important. If it’s shabby and off-putting your prospect is left with the same opinion. This will weaken your business development.

Having a leaflet professionally designed and published is a key to success in a jam-packed market. Taking the time to make sure that your booklet delivers all the key data in a way that is easily figured is something that only a professional can do.

If you are just getting started in business you may be tempted to do your brochure yourself. When I first started in business I did everything myself – not a excellent choice. That is why it took me 12 years before I was even comparatively successful. Heed my warning – go professional from day one on your marketing materials. They are an investment and not an expense. Professionally created materials will deliver you customers and the cash flow to follow – the reason why you are in business.

A leaflet has to use eye-catching design. It has to be brief in terms of the content and last but not the least, it must be successful in enticing people to make that call of action.

Here are three key design rules to follow when making a booklet. Use them and you will see your results flow.

1. The cover:

The cover is your salesperson. Booklets are quite passive creatures and you are not often able to ‘walk’ individuals through your pamphlet. So you need to excite people to read further. The cover is the beginning point so must be inviting and sharing the KEY values of WHY someone should read further. It should answer the WIFM question – What’s in it for me.

A great design company will show you at least three to four cover designs for your booklet. Analyse these designs to examine which energizes you the most. Ask your supporters their opinion. Does the cover answer the question WIFM? If it doesn’t energize and answer the WIFM question, then skip to another design that works or get it redesigned. Taking the time here to get it right will pay premiums later.

2. The Content:

Once they are past the cover then the message has to become the sales rep. So once again, the pressure is on to be good. Do not opt for cheap uneffective content writers or ask the designer to write the content or worst still do it yourself. Instead make sure that a professional copywriter is doing the work. If your design company does not have a copywriter then employ one yourself.

Check Out that all the main questions that a prospective client will have about your merchandise are answered in a way that gets them to call you for more information. Do not go into ‘overkill mode’ and flood them with too much data at this point in time. Remember the brochure’s job is to energize and get people to call you.

3. The call for action:

If your likely client has read the leaflet then you have done a good job. All you need to do now is give them a compelling reason to contact you NOW.

Having things like a free call 0800 or’00 number distinctly shown (in big letters) can make a fundamental difference. Having an email address is a clear bonus. Make sure these two are distinctly placed in large clear type.

Even give your customers a special coupon on the brochure or reference code can help. But above all, make sure that you add a clear call to action. One way to do this is to readdress the KEY value of your service to your prospect in a way that will get them to take action. Remember value is everything. Individuals only buy something that is of value to THEM.

4. The part that got forgotten:

I did this on purpose and only said there were 3 points. Well the last point is the one that can get neglected. It is the ‘dummy’ one. Have you checked that you have these on your pamphlet:

Phone number | Fax number | Email address | Web address | Country of operation | City / area of operation | Company name | And have you proof read for typo and grammar errors?

Discover how creative catalog designs can accelerate your business growth using qualified graphic design professionals.

Brochures are extremely effective marketing tools for all kinds of companies. They lend credibility to a business by introducing & explaining its products or services, company pedigree & other unique selling points in a powerful way. Brochure design & printing is very important as they can be a critical component of a productive publicity campaign. This article will give you some key hints on brochure printing and design.

The primary purpose of a brochure is to convey information. However, it also has to be visually attractive, so that prospective customers are tempted to read through it. Along with sharp use of colours, an appropriate arrangement of text and images is also very important in brochure design. The basic components of design such as borders, fonts, and images should work well together to bring the desired effect. The brochure must appear tidy and attractive, without compromising on simplicity and order.

While developing a brochure, brochure printing aspects should be carefully considered. It is recommended to get a test print of the designed brochure to get a feel of how the final result will appear before clearing it for a mass print job.

You should also keep in consideration your brochure printing budget while developing the design. Black and white printing costs lesser than color, hence if you are on a shoe-string budget you may want to go for the former. If you are not pulled back by budget and are planning for colorful brochures, then thicker and glossier papers should be used, as they improve the beauty of colour prints. A compact brochure which needs printing on either side of the paper will need a sufficiently thick paper for printing.

Asking for discounts from the printer is always a good strategy if the brochures are to be printed in large volumes. Quality, however, must always come first because a compromise on that front might be disastrous for the company’s image.

Find out more about flyer printing tips from a company that offers the best printing services.

A catalog with attractive graphic design is like a mobile salesman, every bit as effective as a real one. A catalog lists a range of products that help a customer select a specific product after discussing with family, friends or peers. Hence printing and designing of the catalog must be attractive and convincing, so that consumers find it interesting enough to think of making a purchase.

A catalog must always be able to emphasize the products rather than making them look overshadowed. Hence the first and foremost thing that you should deliberate upon is the colour combination of the catalog and how all other major graphic elements will be printed in order to make sure that the product pictures do not look dull. Advanced graphic design software can help you work with a number of colours and gradients, and their colour selection tools can help you pick the colour palette that you are most comfortable working with.

Then you have to work upon the organization and positioning of text on the catalog. Again, by using graphics tools, you can work upon a few alternatives with different fonts and colours to see what suits and what does not work. The text must be such that it lays out in a concise way all the best aspects that the products have to offer, that is driving home the point in a few words.

Adding decorative designs to the catalog is another important step after the initial layout is finalized. Graphic design that is from new generation and smart makes the catalog visually attractive to customers and rouses their interest in the products displayed. You may either appoint a professional designer to obtain such enhanced designs or if you have the spark of creativity in you, then you can try it out yourself also.

While adding the ornamental elements to the catalog you can make excellent use of the pre designed graphics that come with the modern graphic design software. This will ensure that you get superior designs without having to work much on them.

After all aspects of designing have been handled, you should approach a good printing firm to get the required number of prints of your catalog to pass them on to consumers. You can let a designer from the printing company recommend some final modifications on the catalog that you have created, as a professional advice always helps to improve the output. Moreover, he can also tell if the design would come out as good as it looks on a computer monitor.

Discover how creative Brochure designs can accelerate your business growth using qualified Graphic Design professionals.