Lead Gen, Associate, and SEO Guru Adam Torkildson

The search engines look very favorably on websites that have an incoming link from a prominent website, where that website does not link back to the other site (This is not surprisingly called a one way link).

It’s also known more commonly as a backlink.

The search engines as a rule give less importance to a website involved in two way linking (where both websites link to each other) since this has been abused so much in the past by webmasters seeking to achieve high search engine rankings.

There is still a benefit with two way links especially if you are linking to a prominent site so if your only choice to link to a prominent website is by linking back to them from your website, by all means do it.

Just remember if you can get them to link back to you only (one way link) it will be more beneficial to your search engine rankings.

Remember that the website you are linking to (or getting one way links from) should have content related to the content on your website.

One way links are far and away the best way to boost your rankings in the search engines, ultimately bringing you more traffic as more people find your website in the search engine results.

The more “important” (from the search engines point of view) the site that is linking to you is, the better, and this is what separates the big boys in relation to search engine rankings.

When considering finding out more about backlink finder ; it pays to do a little research first as a further way to move forward fast!. Watch the sharks out there!

One good way to get the ball rolling is to submit articles to article directories (see the Articles Directory article for specific information).

The main thing here is to make sure the article directory you are submitting has itself got a good page ranking with Google.

It’s very important to ensure that your one-way links have related content to your site.

Even when it is coming from a high ranking page, if your incoming link is from a website selling flowers, and your selling cars on your site, it’s unlikely to benefit you much.

If for example your website was about car tires then the link would be far more likely to provide a benefit to you in search engine rankings.

The more one-way links you can get from relevant, trusted (in the eyes of the search engines) and quality content sites the better. Remember that a single quality one way link will probably provide more of a benefit to your website than be 20-30 low quality links (un-trusted, sub-quality, not entirely relevant content to your website, or combination’s of these problems).

The other thing you will definitely want to do is to mix-up your anchor text from these one-way links (Anchor text is the text shown on screen for a link to your website).

Wherever possible you will want to try and control what is in the anchor text on these sites (obviously this will not be possible some times because it’s not your website, however I’ve found many web masters are happy to help).

You definitely don’t want to have the same anchor text for many incoming links from many websites as this can set a red flag to the search engines, who may well rate your website less importance because they believe you may be manipulating the results (I’m not saying that the anchor text for every one way link needs to be unique, just that you should ensure you have a number of combination’s of them in use).

You want to have your best keyword phrases in use with your incoming links, but use a lot of variation and even just some regular links (just your domain name in the anchor text) will help keeping things natural.

The other thing you want to do is be sure to not always link to your root directory of your website, but rather directly to articles, etc. This allows your incoming link to be targeted for a particular page.

For example I have submitted articles to various article directories that are a subset of a more comprehensive article.

In this case I’ve chosen to link from the article directory article direct to the more compressive article on my website.

I’ve also ensured that the article is not just a duplicate, since search engines dislike duplicate content and will mark down your websites importance if duplicate content is found.

Of course one way links to your website will not only boost your website’s search engine rankings, but it will also bring traffic to your site.

Start slowly and build up the links over time, you will find your likely to get far better results doing it this way, and that it’s also more likely that your great search engine rankings are likely to “stick” in the future.

Would you like to discover the hidden source of targeted traffic? Would you like buying customers visiting your sites? Would you like your profits to explode?

Unique Article Wizard works for any kind of online business. If you need traffic, you need the Wizard. Visit the Unique Article Wizard website for more information.

What is Unique Article Wizard? An article marketing strategy that could transform your business in a way you had only ever dreamed of. You will be amazed at just how easy it is get your website to the top of Google and attract valuable visitors to your site.

How are potential customers going to find your sites with so many competing sites on the web? Article marketing with Unique Article Wizard! Unique Article Wizard stands head and shoulders above all article submission services.

When you write an article and submit it to Unique Article Wizard, the Wizard submits a different unique version of your article to hundreds of directories, ezine publishers, announcement groups, and niche websites. No other service does this.

Unique content is very important on the web. Search engines are becoming more sensitive to duplicate content. When you submit unique content on the web with the Wizard, search engines will find it and provide it to the searching public.

Do you want links? You will receive correctly formatted links that point back to your website. Hundreds of links that in time become thousands and tens of thousands. Now the search engines will really love you!

With all that Unique Article Wizard offers, I am surprised it is so affordable. There is no need for expensive services, black hat tactics or buying text links. More visitors to your sites mean more credibility, more sales, and more profit for you.

Essentially, you can capture wide audiences via the linking medium. Search engines are an excellent source of high quality web traffic. They dont send visitors who stumble upon your website or accidentally clicked on an ad banner. Search based traffic plays one of the most critical roles in getting unique visitors to your website.

Article posting in a large number of web pages leads to a large number of back links for you. Article posting is a good method to use, whether you provide a product or service. It allows you to share your knowledge and provide valuable tips about your product or service. Article posting is the best way to direct the traffic of the potential visitors to your website immediately.

Posted articles that are well written and knowledgeable are only allowed in article directories. The more knowledgeable the article comes across, the more interested a reader becomes in your work.

In the article directory, there are more knowledgeable articles that you could come across which could attract more readers. If you have submitted an article to an article directory and if a visitor of the article directory finds it useful and interesting he will publish it on his site in the same way as you posted your article in the article directory with a link-back at your site.

Fresh and relevant content is the key by which websites gain new audiences, keep existing ones and improve their page ranking in search engines.

One of the best ways to get backlinks and thus higher search engine rankings and more traffic is to submit articles to the best online article submission sites. Article submission is one of the key elements to garner more visitors to your site. It exposes and promotes your site to more people.

Always remember to use keywords that are highly competitive. Keywords are useful for search engine optimization techniques. With the right keywords optimized, your web pages would enjoy high search engine ranking and visibility.

Also remember that if you enter your articles into the article directories out there while putting a link to your site in your biography information, you are gong to be able to add to your back links as well. Really consider how much your traffic can improve through putting articles on your site and out on the directories. What an you do to get the traffic that you need, and what can articles do to help you!?

What is offpage optimization?

Well, they are techniques you can use to help improve your Search Engine rankings but is done off your site. Which means it is done on other sites and not your own. Onpage requires you to do optimization on your own webpages, offpage requires you to do it off-site.

Ok, what does it all mean?

With Google, offpage optimization has became more important as they place a lot of emphasis and relevance on links. The simple lowdown for offpage optimization is LINKS. LINKS from other websites to yours or BACKLINKs or INBOUND LINKs. Links with anchor text(keywords) from other websites to yours. And seriously, that’s about it – getting others to link to you with the proper anchor text. LINKs are also important because they provide a way for the search engines bots to find your site.

The more links you have pointing to your site, the more important the search engines rate your site. Anchor text provides a way to rate the keywords for your site. And more links with anchor text to your site, the more important the Search Engine rate your site for those keywords. It’s as simple as that.

If you properly plan your offpage optimization and what a bit of luck, you can rank better in the Search Engines.

Firstly, you have to pay attention to :

1. How many sites are linking to you. More the merrier.

2. What kind of sites are they and whether their topics are related to yours (titles, keywords and so on).

3. The Anchor text used.

4. Trustrank and Pagerank of the sites linking to you (whether they are trusted by Search Engines or have been blacklisted)

Anchor text is the hyperlink text. It is usually used to tell the reader the subject matter of the page that it links to. Like a link here – SEO Articles, you can see that the anchor text here is “SEO Articles”, pointing to http://www.seochat.com and this is like telling the reader that the subject is SEO Articles and this site “http://www.seochat.com” has information related to it. So if someone searched for the words “SEO Articles”, this is helping the site http://www.seochat.com to rank for that term. So use this anchor text to your advantage by using keywords in them. Although it is not always possible to use keywords you want, you should not use “click here” as your anchor text.

Remember to optimize your internal pages as well. DO not try to link your main page with all your keywords. For example, if you have a site selling orchids(the flower) and one of your internal page is about flower delivery, is it better for you to optimize your main page for “flower delivery”? No, optimize your main page for the keyword “flower orchids” and your internal page for the words “flower delivery” or “orchid delivery”. This way, at least your site will rank for more terms and get better results for different searches. And not to mention, your onpage optimization would be more effective and easier without too many keywords on one page.

How do I go about doing it?

You should start off with a link building campaign. I will divide them into two major parts.

The first step is where you get links by direct posting.

1. Link exchanges – Link with other websites, preferably with related sites. They are two-way (they link to you and you link back) links. You can email webmasters and request a link exchange with the proper anchor text. Link exchanges can be very effective if done with sites of the same topics or subjects. But beware of who YOU link to. Linking to “bad” sites can get you into trouble with Search Engines and even get you delisted or banned.

2. Article submission – Submit articles you have written to article directories. Usually they have an author’s bio, where you can place your site’s URL in it with the appropriate anchor text. And not only that, writing articles can help improve your reputation in your field of interest as well. You know, your readers may think that you are an “expert” or something.

3. Directory Submission – Submit your site to various directories. There are free and paid directories. It would be advisable to submit your directories to free directories(especially DMOZ) and choose which paid directories you would like to submit to. It’s hard to say which paid directory is best, so use your common sense if you want to do paid inclusion. Please avoid link farms (directories with tons and tons of links in their categories and subcategories) because they don’t work to your advanatage and a lot of them have already been blacklisted or devalued by Search Engines.

4. Forum posting – Signatures allow you to place links and anchor text to your site. If you are posting in a forum related to your site( and with a lot of keywords), you can get better results in your rankings from these postings. However, do note that there are some forums which have the nofollow tag which tells Search Engines not to follow the link. This makes the link useless in SERPs.

5. Blogging – Nowadays everyone likes to leave comments in blogs. You can do it as well. And add your link with the comment. However remember not to spam blog sites, if you add a comment make sure that comment has something to do with the topic. It is also wise to post in blogs which you have some knowledge about.

6. Purchase links – Pay other webmasters to link to you. This method is a bit like a paid directory, just that the site isn’t a directory but could be a informative site or even a blog. You get a link or links with a proper anchor text. There have been reports that some Search Engine devalues such a technique, but it is difficult for Search Engines to know whether that link is a legitimate link or a purchased link. I would also recommend you to buy links directly from other websites than through a “links broker”. You can do this by directly contacting the webmaster and negotiating a price and where your link will be placed. The placement of your link is important as you don’t want your link to be in very page of the site. For your link to have maximum exposure, it would be best to be in the first page(or the main page) and to reduce the spammy effect, confine to 2 to 3 pages at the most. Avoid site-wide links if your own site has very few pages!

The next step would be link baiting and this step is very highly recommended because these links are natural. However all these link baiting are very much related to onpage optimization(what you do on your site).

1. Although this is considered onpage optimization but it would be appropriate to mention this again – content. The biggest and most effective offpage technique is related to your onpage optimizaton. Good, useful and keyword rich content. This way, you are “baiting” other webmasters to link to you. Some of them even provide you with a good anchor text as well. These are what is termed as “natural links” because others linked to you without you directly asking for a link and is very much encouraged by Search Engines.

2. Software/script – Writing a script or software which a lot of people use is a good way to generate links. If you look around forums or blogs or just normal sites, you can see people recommending this and that software or script. Some scripts like forum scripts have a small link back to their site with the appropriate anchor text included, just imagine, if a lot of users use those scripts, the amount of backlinks will be enormous! Do a Google search “link:www.phpbb.com” and see the amount of backlinks! Phpbb.com is the official site for the free Phpbb forum script. And if you provide the software or the script at no charge, the number of grateful users with the link back will surely help your site. Simply put, it generates links for you.

3. Tutorials/How-to articles – Very related to content. Write useful tutorials like those photoshop tutorials or howtos and this will encourage other web designers or webmasters to link to that. Having useful and unique content is one of the best way to get natural links and traffic. If it is useful to a webmaster’s visitors, he will surely want to tell his visitors about it.

4. Service/Knowledge Sharing – Yes, even if you don’t write good content or tutorials or articles, you can provide a valuable service to others. Like script installation, colour matching service for web designers, technical support for Operating Systems and so on. Something like sharing your knowledge or helping others with their problems can very well get you the links because it is useful to webmasters and useful for their visitors as well. You can see some of the most popular sites are actually sites which help others like those webmasters forum or those technical support groups. You can even be selling some unique product or service to the public and let it generate links for you. Unique, valuable and useful service is just as important as unique, valuable and useful content.

5. Freebies and contests can attract links from other sites as well. Who doesn’t want freebies or who doesn’t want to join a contest to get prizes? Everyone does and because it is such a good promotional tool, you can attract a lot of visitors(and links) from these contests even if it is for a short period.

What all this being said, it is important to note that links from high quality sites are better for rankings than links from low quality sites. A few links from reputable sites is worth more than a lot of links from unknown sites. So if you can, try getting links from these sites instead.

There are a lot of SEO experts who say that offpage optimization is more important than onpage optimization. While that is not completely wrong, it is very difficult (but not impossible) for a good offpage optimization to work without excellent content. And that is ultimately what is on your web pages.