Media Training

Against a backdrop of a dramatically changing media world, Tork Media gives executives a command of communications – every time, in every situation. Executives trained with our proprietary, immersion methodology quickly and effectively develop the talent – and techniques – of the communication masters of our time.

Unlike other trainers, we don’t bore executives with jargon-ridden lectures or condescending slide shows. Instead, we put them in hyper-realistic scenarios to develop critical messaging skills, and record these drills for real-time feedback and critique. And when you’ve completed our 3 day course, we’ll have enough footage to create featured TV segments on USA Today and CNN, and a few soundbites for a Forbes article. Guaranteed or there’s no charge.

We have trainers in LA, Utah, and NYC.

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Our Park City studio is the most popular choice, and highly recommended. The basic package for a 3 day training session is $10,000, paid upfront. Here’s exactly what you can expect to receive upon completion of the training:

  • Why the Internet — blogs, forums, chat rooms and YouTube are so important in today’s media world, and what to do about them
  • How to avoid being caught off-guard and to prepare facts and messages and deliver them in a clear, concise way
  • How to offer complex information so that it’s easy to understand
  • How to anticipate the questions reporters will ask and prepare answers and compelling quotes
  • To handle the toughest questions and what to do when you don’t want to or can’t answer
  • The hidden messages your body language sends and how to manage those signals so you appear confident and believable
  • How to think on your feet, to clarify, define or redirect muddled questions
  • What to do if you are ambushed or blindsided by unexpected questions
  • Easy ways to transition to your message — to talk about what you want to discuss
  • How to gracefully handle reporters who become angry or have a hidden agenda.
  • Your final interview posted on USAToday.com, CNN.com, Park City TV, and Forbes.com Guaranteed or your money back. 100%

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