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Archive for April, 2009

Boost your search engine ranks with one way links

April 30, 2009 by Katherina Cat Comments Off

Search Engine Optimization is a type of pull marketing that uses keywords to boost your search engine rank. Seo is absolutely essential when competing on line, especially when in competitive markets. Seo is an ongoing process and the SEO company that you choose should stay current with the SEO trends in the market to beat help you beat the competition. Search Engine Optimization is not cheap, however it is no cost factor in a real sense, Search Engine Optimization is an investment in the future of your company, if you work with the SEO Experts.

SEO experts analyze the keywords or phrases the user is likely to search information for your company and accordingly optimizes your website making your website search engine friendly. Search engine optimization includes but not limited to keyword research and optimization, content analysis, link building and search engine marketing. Website Promotion Services introduces new and revolutionary approach in manual submission to directories.Optimization of press releases increase back links to your site. Press release optimization creates positive return on investment above the cost of the service itself.

One way links are usually from topic-related sites.So search engines don’t penalize you. One way links are a basic allotment of todays strategies for attaining the best baronial on seek engines. Link building is a pretty general term used to describe anything you do to build links to a website. Link building is the process of getting other web sites to place a link to your web site on their own web site.

With the growth in search engine popularity and accuracy, and with newly emerging techniques used to target such engines, SEO has become a cut-throat competitive industry that is quickly being dominated in its utilization by big-business corporations.Regardless of a company size and status, however, company webmasters with basic knowledge of HTML and blogging can establish top search engine rankings for websites that target niche markets with great efficiency by employing specific on-page and off-page SEO techniques.

Pagerank is in some ways related to link popularity, but the calculation is dependant on the quality and strength of the links, not just the number of links. Search Engine Optimization companies, more commonly SEOs, are companies who specialze in the practice of analyzing and editing your Website architecture to make it more accessible by the search engine robots and spiders that index your Website’s content. Anchor text is a clickable text string that is associated with an active hyperlink link into an explicit URL.

One way links are a tool that can be quite beneficial to the webmaster. The webmaster’s ultimate goal is to have many visitors coming to his website in the hopes that they will look around and even make some purchases. One way links are also called incoming links or inbound links because of the fact that these are links to your site which in return dont receive a link from your site. One way links are very important to your website’s success. One way links are very difficult to get and maintain. One way links are the best solution. Try to submit your site(s) only to quality, high pagerank sites.

Link building is arguably the most difficult; the most misunderstood and poorly executed aspect to SEO. In this session, you will learn criteria for evaluating a link’s value, creative link building strategies, link buying dos and donts, how to approach webmasters, how to leverage your affiliates, how social media can be leveraged to build links, dangerous tactics, and more!

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The Arm Moves in Wrestling

April 29, 2009 by Rhys Jones Comments Off

The arm moves in wrestling include the arm breakers, arm drags, over the shoulder arm drags, arm swings, etc. The arm bar take down is another of the moves in wrestling. The arm bar attacks by forcing the arm of the opponent downward.

The challenger feels the strain about the shoulder area and the assailant then grips the arms extending them lengthwise. The shoulder is eventually dropped to the mat. This will result in a pin in most cases unless the wrestler can wriggle his/her way out of the hold.

The arm breaker manoeuvres include the slamming of the arms, typically on an area of the opponent’s body where it will hurt. Typically, the pin ends with the scissors hold, where the wrestler’s legs are crossed over the challenger’s body, holding his/her shoulders down to the mat.

The various moves, manoeuvres and holds appear to be painful in the ring, but the fact is that these wrestling moves are all choreographed, that is, they are just a theatrical show to get your attention. The actors rehearse their scenes long before they get into the ring and are trained to send ‘signals’ to end the bout whenever should they want to.

The wrestlingmoves seem real on television, because the cameras and other distractions, including models, divert the attention of the viewers. Wrestling is really quite similar to how magicians work. Magicians rehearse their stage act before they go on the stage. There is always a feint or an explanation, yet the magician does his act so smoothly and the audience is so distracted, that the magician makes people believe that he or she is doing the thing for real.

The ‘arm drags’ involve the assailant getting the opponent in a hook move and then flipping the challenger down to the mats. Most of the moves are thought up by one or the other of the wrestlers and sometimes it may become a popular move. Some of the older moves are the Gallatin and the Banana Split

The ‘over the shoulder’ move should be called the body slam since the opponent will throw the challenger over his shoulder, slamming him/her onto the mat. At one time, this wrestling move was probably a slammer, but today it is the shoulder-arm throw move.

The ‘wringer; is another of the arm moves in wrestling which is sometimes known as the ‘spin wrist lock hold’. This move is often followed by the Irish Thrash moves, mallet locks or gouges.

Other arm moves include the arm stretches, arm breakers, arm wringer, arm locks, arm bar and arm scissors. While the arm moves are famous in the ring, there are many new moves today that you would never have heard of when wrestling first began in ancient times. The Amityville Horror is one of wrestling’s more modern moves. Although, I haven’t figured out what this move entails, we are about to look at it together.

From what I can make out the Amityville Horror is just a way to persuade people to rent or buy the film with the same name. The move is listed in the list of wrestling moves, however, so far, no information is available about what this move entails. Moves are basically brands made up by the wrestlers themselves, so I’m assuming that the wrestler felt he had devised one of the most horrific moves in wrestling and so he called it the Amityville Horror.

Why do some moves get roaring applause? Well, it can start when a wrestler in the ring brings in something new and it becomes his trademark, popular final move in bouts.

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Street Legal Gas Powered Scooters.

April 28, 2009 by Colin Jones Comments Off

Have you been thinking about purchasing a gas powered two-wheeler? If you have, gas powered scooters are probably the best choice to start with. The majority of people who purchasegas powered scooters are worried about whether a gas powered scooter is street legal in traffic. This is not surprising ” every car driver has had the misfortune to get stuck behind a slow gas powerd scooter at some time or another and has wished that the scooter would get out of his way.

The speed of those gas powered scooters was virtually non-existent. However, modern gas powered scooters can keep up the traffic. It may not be street legal to take a gas powerd scooter or any scooter on the highways or motorways, but they do have the capability to travel at high speeds, although the constant speed necessary to keep up with the flow of motorway traffic may be too much over sustained time for should be done every 5,000 miles. This may vary slightly according to the manufacturers manual. It is recommended that one of the higher grade fuels be used for gas powered scooters.

It is of course up to you, but a general guideline is that 87 octane fuel is cheaper than all the other choices because the lower the number the less refined is the fuel, so it is not as clean as 93 octane fuel. 93 octane has an agent added to the fuel that will guard the moving parts of the engine and help to keep it running smoothly over your gas powered scooters long lenth of life.

Last but not least, change the fuel filter often as this will help prevent muck and build-up from entering your engine thereby producing damage and check the spark plugs every 2000 to 3000 miles and, if necessary, readjust the gap with feeler gauges, if they need it. This should help preserve your gas powered scooter and keep it on the road for many years to come.

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Is there still value in link directories?

April 27, 2009 by Adam Torkildson Comments Off

In case you hadn’t heard about the low value that many people place on business directories, let me enumerate some of the more common arguments against them. And then I would like to proceed with how good old internet directories are actually still very much alive and well.

Argument 1: All the directories that I see on the internet are exactly the same, they’re all created with the same script, and they all have the same category and URL structure. The only difference is the URL of the directory itself.

Argument 2: Directories are so useless because they are essentially link farms where seo spammers from India or Pakistan spend hours and hours just submitting crap links to these places, and they provide no real value to anyone.

Counter Argument 1: Although there are plenty of directories that are essentially duplicates of each other besides the URL, all of those directories have their own unique story to tell. For instance, let’s say 10 of the directories that you encounter out on the web are hosted on the same IP and have the exact same category and URL structure. But what if one of those directories gets sold to someone who is going to take the time to build it up and do some seo on it and promote it? If your link were to be found in that directory, you would benefit very much from that promotion.

Counter Argument 2: So let’s just go along with the fact that there is a human behind each directory on the net. These humans are really out to just make a buck. So while they are in the process of building up and promoting their directories, they provide free links in these directories, because of the newness and relative uselessness of the site. But again, if you just wait a year or so, many of the directories that you submit to today will be highly valuable. Others of course will fall by the way side and will never be heard from again. But that’s a calculated risk that you need to be willing to take.

Now some people might argue that if you submit your site to too many directories at once, Google will penalize your site. The reason people have this fear is because getting too many links from the same type of place looks rather suspicious to Google’s algorithm, and it isn’t ‘normal’ for most new sites to get a huge influx of directory links unless they are spammy sites. But the fact remains that if you submit your site to 1000 directories in 1 day, the majority of those sites a) won’t accept your links and b) won’t publish your link for probably a few months. So it’s actually pretty safe to submit your site to a lot of directories right away, just because your link won’t go live on very many of the sites to begin with.

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Free Advertising

April 22, 2009 by Disa Marycole Comments Off

You can get good results for your website with proper use of article submissions. A good way to get some information would be to search “Article Writing And Submission” or “Ezine Advertising”. Submitting articles might be the key you have been missing in growing your online business.

Your girl clients value sensation particular for being dependable consumers. You could show your consideration by giving your top clients, or those consumers that register to acquire e-mails from you, advance notice of sales and clearance specials. Send out an e-mail letting those clients know that the basic civic triumphed’t have contact to the identical values till a night or 2 once they do.

Unless you’re marketing second hand wares at large rebates, ladies anticipate your items to execute. Whether it’s a professional shoe for $1,000 or a knock-off contender for less than a $one hundred, the item should meet her guidelines for premium command.

You’d more superior be devoted to meeting your responsibilities, most of them. Most importantly, females desire to know you’ll make excellent on some violates. No queries solicited.

How do you transfer what ladies desire online? While advertising to females online, concentrate on making these client service attempts momentous: Grant facts: Ladies normally analysis the items that they purchase. However as well as item reviews, they additionally desire item facts.

Your site additionally is for surplus, or for profit site. Your online business could offer every type of item or service, although COPPA applies if you have a zone on your core site targeted to babies or distinctly laid out to appeal to babies knowingly gather personal data from a visitor under thirteen.

You might make a excellent first impact if you integrate the following recommendations into your site layout: An intro page filled with flash informs your client that the site is more in regards to you than her. Most females could rather not invest the time delaying for all your icons to load and play. If you positively have to contain a snazzy Flash inception to your site, unconditionally contain a Bypass Intro button, too.

While kids desire to acquire fun stuff from your site, or you desire data in reference to them, acquire parental permission first. You’re permitted to gather the youngster’s name and the parent’s e-mail address in request to command parental approve. Check the Q&A section of the National Trade Fee’s COPPA site.

Posting pointers that your site is accepted as safe by information superhighway watchdogs unconditionally triumphs girl fans. As well as making a sale, ladies desire you to grant them with effective facts. This develops client self belief, raising your lady client base.

No matter what, you might’t limit a kid’s contact to your site if a parent doesn’t desire to give up personal facts. You could stay away from alluring the National Trade Fee (FTC) to smack fines on you by planning to not gather personal data at all. As an alternative, get the parents engaged.

You can get information about doing article submissions form searches like “Submission Software” or “Article Marketer”. Other searches, like “Url Submitter” will also help. See if article submission is for you.

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Offpage Optimization Basics

April 21, 2009 by Brent Sweet Comments Off

What is offpage optimization?

Well, they are techniques you can use to help improve your Search Engine rankings but is done off your site. Which means it is done on other sites and not your own. Onpage requires you to do optimization on your own webpages, offpage requires you to do it off-site.

Ok, what does it all mean?

With Google, offpage optimization has became more important as they place a lot of emphasis and relevance on links. The simple lowdown for offpage optimization is LINKS. LINKS from other websites to yours or BACKLINKs or INBOUND LINKs. Links with anchor text(keywords) from other websites to yours. And seriously, that’s about it – getting others to link to you with the proper anchor text. LINKs are also important because they provide a way for the search engines bots to find your site.

The more links you have pointing to your site, the more important the search engines rate your site. Anchor text provides a way to rate the keywords for your site. And more links with anchor text to your site, the more important the Search Engine rate your site for those keywords. It’s as simple as that.

If you properly plan your offpage optimization and what a bit of luck, you can rank better in the Search Engines.

Firstly, you have to pay attention to :

1. How many sites are linking to you. More the merrier.

2. What kind of sites are they and whether their topics are related to yours (titles, keywords and so on).

3. The Anchor text used.

4. Trustrank and Pagerank of the sites linking to you (whether they are trusted by Search Engines or have been blacklisted)

Anchor text is the hyperlink text. It is usually used to tell the reader the subject matter of the page that it links to. Like a link here – SEO Articles, you can see that the anchor text here is “SEO Articles”, pointing to http://www.seochat.com and this is like telling the reader that the subject is SEO Articles and this site “http://www.seochat.com” has information related to it. So if someone searched for the words “SEO Articles”, this is helping the site http://www.seochat.com to rank for that term. So use this anchor text to your advantage by using keywords in them. Although it is not always possible to use keywords you want, you should not use “click here” as your anchor text.

Remember to optimize your internal pages as well. DO not try to link your main page with all your keywords. For example, if you have a site selling orchids(the flower) and one of your internal page is about flower delivery, is it better for you to optimize your main page for “flower delivery”? No, optimize your main page for the keyword “flower orchids” and your internal page for the words “flower delivery” or “orchid delivery”. This way, at least your site will rank for more terms and get better results for different searches. And not to mention, your onpage optimization would be more effective and easier without too many keywords on one page.

How do I go about doing it?

You should start off with a link building campaign. I will divide them into two major parts.

The first step is where you get links by direct posting.

1. Link exchanges – Link with other websites, preferably with related sites. They are two-way (they link to you and you link back) links. You can email webmasters and request a link exchange with the proper anchor text. Link exchanges can be very effective if done with sites of the same topics or subjects. But beware of who YOU link to. Linking to “bad” sites can get you into trouble with Search Engines and even get you delisted or banned.

2. Article submission – Submit articles you have written to article directories. Usually they have an author’s bio, where you can place your site’s URL in it with the appropriate anchor text. And not only that, writing articles can help improve your reputation in your field of interest as well. You know, your readers may think that you are an “expert” or something.

3. Directory Submission – Submit your site to various directories. There are free and paid directories. It would be advisable to submit your directories to free directories(especially DMOZ) and choose which paid directories you would like to submit to. It’s hard to say which paid directory is best, so use your common sense if you want to do paid inclusion. Please avoid link farms (directories with tons and tons of links in their categories and subcategories) because they don’t work to your advanatage and a lot of them have already been blacklisted or devalued by Search Engines.

4. Forum posting – Signatures allow you to place links and anchor text to your site. If you are posting in a forum related to your site( and with a lot of keywords), you can get better results in your rankings from these postings. However, do note that there are some forums which have the nofollow tag which tells Search Engines not to follow the link. This makes the link useless in SERPs.

5. Blogging – Nowadays everyone likes to leave comments in blogs. You can do it as well. And add your link with the comment. However remember not to spam blog sites, if you add a comment make sure that comment has something to do with the topic. It is also wise to post in blogs which you have some knowledge about.

6. Purchase links – Pay other webmasters to link to you. This method is a bit like a paid directory, just that the site isn’t a directory but could be a informative site or even a blog. You get a link or links with a proper anchor text. There have been reports that some Search Engine devalues such a technique, but it is difficult for Search Engines to know whether that link is a legitimate link or a purchased link. I would also recommend you to buy links directly from other websites than through a “links broker”. You can do this by directly contacting the webmaster and negotiating a price and where your link will be placed. The placement of your link is important as you don’t want your link to be in very page of the site. For your link to have maximum exposure, it would be best to be in the first page(or the main page) and to reduce the spammy effect, confine to 2 to 3 pages at the most. Avoid site-wide links if your own site has very few pages!

The next step would be link baiting and this step is very highly recommended because these links are natural. However all these link baiting are very much related to onpage optimization(what you do on your site).

1. Although this is considered onpage optimization but it would be appropriate to mention this again – content. The biggest and most effective offpage technique is related to your onpage optimizaton. Good, useful and keyword rich content. This way, you are “baiting” other webmasters to link to you. Some of them even provide you with a good anchor text as well. These are what is termed as “natural links” because others linked to you without you directly asking for a link and is very much encouraged by Search Engines.

2. Software/script – Writing a script or software which a lot of people use is a good way to generate links. If you look around forums or blogs or just normal sites, you can see people recommending this and that software or script. Some scripts like forum scripts have a small link back to their site with the appropriate anchor text included, just imagine, if a lot of users use those scripts, the amount of backlinks will be enormous! Do a Google search “link:www.phpbb.com” and see the amount of backlinks! Phpbb.com is the official site for the free Phpbb forum script. And if you provide the software or the script at no charge, the number of grateful users with the link back will surely help your site. Simply put, it generates links for you.

3. Tutorials/How-to articles – Very related to content. Write useful tutorials like those photoshop tutorials or howtos and this will encourage other web designers or webmasters to link to that. Having useful and unique content is one of the best way to get natural links and traffic. If it is useful to a webmaster’s visitors, he will surely want to tell his visitors about it.

4. Service/Knowledge Sharing – Yes, even if you don’t write good content or tutorials or articles, you can provide a valuable service to others. Like script installation, colour matching service for web designers, technical support for Operating Systems and so on. Something like sharing your knowledge or helping others with their problems can very well get you the links because it is useful to webmasters and useful for their visitors as well. You can see some of the most popular sites are actually sites which help others like those webmasters forum or those technical support groups. You can even be selling some unique product or service to the public and let it generate links for you. Unique, valuable and useful service is just as important as unique, valuable and useful content.

5. Freebies and contests can attract links from other sites as well. Who doesn’t want freebies or who doesn’t want to join a contest to get prizes? Everyone does and because it is such a good promotional tool, you can attract a lot of visitors(and links) from these contests even if it is for a short period.

What all this being said, it is important to note that links from high quality sites are better for rankings than links from low quality sites. A few links from reputable sites is worth more than a lot of links from unknown sites. So if you can, try getting links from these sites instead.

There are a lot of SEO experts who say that offpage optimization is more important than onpage optimization. While that is not completely wrong, it is very difficult (but not impossible) for a good offpage optimization to work without excellent content. And that is ultimately what is on your web pages.

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Simplify your Home Based Business Opportunity with Web 2.0

April 20, 2009 by Catherine Willis Comments Off

Social bookmarking allows home based business opportunity owners to share information they find interesting with other web users, and also keep articles of interest organised so they themselves can go back to it easily at a later date. Now that it’s getting more well known, more people seem to be actively interested in making immediate, practical use of Web 2.0. Once seemingly going to be solely focused on ecommerce, transaction-centric and primarily Web page publishing paradigms, an amazing array of Web-based applications has burst forth and a new culture is forming comprised of people participating within them.

When the author changes the content on the blog, it?s automatically updated on the desktop or web page of every single person who subscribes to that RSS feed. The link tag between the item tags, provides the URL to the content source on the World Wide Web. The aggregator holds a list of web sites and resources that offer RSS feeds.

You will also find many directories that exist to help you find RSS feeds on topics that interest you. Furthermore, users on the Web, particularly the early adopters and influential users, are using browsers less and less, and information aggregators like RSS feed readers more and more. I like to use this example to new clients in my home based business opportunity; if the content is the flesh of an orange then a feed would be its skin.

Now that is what I call web content customizability. You can see how this is literally changing the face of the World Wide Web. RSS is most commonly found in blogs or news web sites, but it is becoming more common to see on any web site that is updated frequently.

The web surfer negotiates the connections within a social or ideea network, exchanges bits of content, creates something new, and then the cycle begins again. Scribd is a free online library where anyone can upload documents, embed a PDF player to publish and view documents right in their own web browser. We make it our priority to provide some very enlightened ideas on how home based business opportunity sites can better generate timely, relevant and desirable content while engaging consumers in a meaningful way.

You can enter a feed, format it they way you would like it to appear on your website, and then you are given a bit of JavaScript code which you place on your website. When the feed is updated the content on your website is automatically updated. A RSS feed can be found on the bottom of almost every page within Delicious.

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Barry, South Wales: Ancient History: Part 2

by Owen Jones Comments Off

In the 18th. Century evidence of Neolithic man was discovered in the form of dishes, saws, knives, flints, a scraper, a prehistoric horn celt with obscure markings, a spokeshave and some arrowheads, amongst other things. Unfortunately, although these things reside safely in the Museum of Cardiff, no one thought it worth excavating at the time and now residences stand on the sites.

They also found an ancient Roman kitchen complete with utensils and food remains which appeared to have been abandoned in a hurry like the Marie Celeste. That wasn’t investigated either. In 1533, the King’s Antiquary, Leland, was told to tour all places where records were held. It took him nine years and his description of the island was as follows:

“It is about a mile in circumference and has good corn, grass and some wood, and there is no dwelling on the Island, but in the midst of it is a fair little Chapel of St. Baruch which is visited by many pilgrims. It took the name Barri from this holy man who was buried there and whose remains are yet on the Island”. (The Welsh name for Barry is Y Barri).

Vikings raided the coastline of south Wales in the Tenth Century often taking hostages from the monasteries, but they did not seek to settle the area. The island was known as the ‘Saints’ Retreat’ or the ‘Island of Saints’ for a long time. Later, in the Sixteenth Century, the island was used by smugglers and pirates and was known locally as the ‘Smugglers’ Fortress’. This occurred at the same time as Bristol, Britain’s second largest port, was growing rapidly.

The island soon became the centre for smuggling and piracy in the Bristol Channel. In 1784, Barry Island became known as ‘The Fortress of Knight’. Kight was the most frequent and feared pirate in the channel but people were too afraid to speak out against him. He was also a local celebrity. His ship was armed and named ‘John O’ Combe’. The navy eventually routed him and he moved down to Lundy Island, which he also turned into a fortress. However, he and his successor, Arthur, went back to Barry so often that Customs requested the government to send a cutter to Penarth and 60 soldiers to Barry on permanent duty.

The small seaside village of Rhoose, five miles from Barry, was so well-known for its wreckers that George II sent troops to break up them up. They landed at Aberthaw, just up the coast a bit further, “the Rhoose men’s favourite landing zone, from where they could easily transport the contraband along Port Road to Cardiff, the main market for such things”. While digging out for the docks at Barry in the late nineteenth century, several large caves were filled in. They had probably been used by the pirates who were moved on in about 1850.

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Pay Per Click Marketing FAQs

April 19, 2009 by Sean Galusha Comments Off

There are still a lot of basic questions that need clarification about Pay Per Click Marketing. This is not a new concept but it is not easy to grasp since this does not work as a normal advertising scheme or strategy.

Below are very basic questions about pay per click marketing.

What is Pay Per Click Marketing?

Pay per click is an advertising tool used online to gain traffic to your site and increase your sales. Like advertisements on TV or print where advertisers pay for a space or airtime, online advertising also uses the same principles.

Online, companies can also do the same. They can post advertisements in websites and pay for the advertisement space. The problem is, even if consumers see the advertisement, consumers do not really click them so they do not get redirected to the company’s own website. This means that the payment made to the host is not worth it.

As a result, pay per click was born. The idea is that companies will only pay for advertisement costs if the consumers clicked on their links and were redirected their website. This approach is cheaper and more practical since customers who will click on a link means they are actually looking for the product that the company sells.

How Much Does Pay Per Click Marketing Cost

There is no standard cost for pay per click. What is important is that you come to terms with the host of the website on how much you are willing to pay per click, which is called a term. Some may pay a cent for every click. Others will charge higher, as much as 50 cents. The rates vary depending on the website’s traffic of consumers.

If for example a website has a large number of visitors, rates are usually higher. Large traffic to the website has higher possibilities of having more people click your ad and visit your site, thus increasing potential customers for your business.

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Do Meta Tags Manner?

April 18, 2009 by Andrea Morgan Comments Off

Although it is possible to build a website without including meta tags, most have a title meta tag, keywords meta tag, and description meta tag.

The title tag, as you would assume, contains the website title. The title need not be the same as the headline a visitor to the site actually sees. For example, the headline at the top of a website might read, “The College Information Page” while the title in the meta tag might say “Online Colleges, Online Degrees, and College Admission”. In fact, there is a very good reason why a website owner would want a different title in the meta tag than on the website itself.

The reason is that the function of the website headline is to describe the content of the page for visitors who are already looking at it. The title tag’s function, is to help determine the way in which search engines categorize, index, and rank the site. Although a surprising number of website owners choose a title for use in their meta tag without much thought or research, they do so to their detriment.

If you doubt it, do a simple experiment. Pick a search term, any search term, and see which websites come up in the top 10 in Google or Yahoo. Then view their title meta tags. Almost without exception, you’ll find the search term.

Google, Yahoo, and MSN seem to ignore the keyword meta tag, perhaps because of the way it has been misused in the past. However, webmasters should not ignore the keyword tag because many of the smaller search engines and numerous directories factor it into their indexing and/or ranking algorithms.

The description meta tag does not factor into search engine rankings. But, some search engines and directories use the copy in the tag to describe the site to potential visitors. As a result, the difference between gaining and losing a visitor may be what your description tag says about your site.

Unfortunately, for many website owners, meta tags are an afterthought. And even many of the so-called search engine optimization gurus don’t seem to understand their value. I hope that now you do.

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